About Us

UK & China based Core Design Studios provides high quality External Art Development Services to the Game industry worldwide. Our Team having had the pleasure working on great products including Halo, Eve Online, Fable series, Battlefield series, Transformers and many more offer our experience and quality work to you as a professional, credible and cost effective Service Provider.


Our Mission

Provide a specialized, secure, and high quality service allowing our clients to scale to deliver more content and features whilst increasing cost savings.


Our Strategy

Build best-in-class 3D & 2D Assets for the clients we serve by focusing on Quality, Cost Effectiveness and Credibility.


Our Ambition

To be the go to choice for both Integrated and Conventional External Art Development.

Our Services

Whether you are scaling up for your first release or have on-going live content updates; our services cover all your 3D & 2D External Art Development requirements.

3D Art

  • Environments
  • Characters
  • Props
  • Weapons
  • Vehicles

2D Art

  • Casual Game
  • Texture Maps inc. PBR
  • Concept Art
  • Production Art
  • -


  • Photo Real
  • Stylized
  • Cartoon
  • -
  • -


  • Console
  • Mobile & Tablet
  • PC
  • VR
  • Browser

Skillset Breakdown

Our skillset structure is as follows.

2D Art

15% 15% Complete

3D Art

80% 70% Complete


2% 10% Complete


3% 5% Complete


A small selection of the amazing projects our Team has worked on over the years at Core and and other companies. Contact us to view our portfolio of assets.

  • Heroes & Generals

  • Hyper Heroes

  • Transformers: Dark of the Moon

  • Halo 3

  • Fable 3

  • Medal of Honor

  • Battlefield Bad Company

  • UFC Undisputed

  • Eve Online

Projects Team Completed
of the Top 10 companies worked for
Key team combined years experience
Hiring new Artists

Latest News

All the latest news about the things we care about!

Samsung Next to invest $150m in European start-ups

Jul , 2017

Samsung’s innovation and investment programme, Samsung Next, has announced its expansion to Europe with a first investment targeting tech start-ups, with focus on AR and VR.

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E3 2017: Every announcement and release date

Jun , 2017

Whether you're on the show-floor or watching from a distance, E3 week can be an overwhelming experience: dozens of publishers with hundreds of games, all jostling for position and hungry for your attention.

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What does a hung UK Parliament mean for the Games Industry?

Jun , 2017

What a night! There were a few bleary eyes on my commute this morning and a slightly bewildered expression on a lot of folks’ faces.

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Free Ribbon Boosters for Russia Day

Jun , 2017

Today June 12th Reto Moto's many Russian players celebrate the annual Russia Day. And what better way to spend a day off work than to play a lot of Heroes & Generals?

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UKIE lays out new policy manifesto

May , 2017

With the UK election set for June 8, trade group UKIE today released its 2017 policy manifesto, laying out which courses of action it wants to see the government take so that the domestic games industry can thrive in the coming years.

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The Global Games Market Will Reach $108.9 Billion in 2017

Apr , 2017

Today, Newzoo released the latest quarterly update of its Global Games Market Report. It shows that 2.2 billion gamers across the globe are expected to generate $108.9 billion in game revenues in 2017.

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What impact is outsourcing having on the video game industry?

Apr , 2017

As outsourcing sweeps through almost every industry in the U.S., its been long established in the videogame business with a lean core of in-house employees focusing on the most important jobs, with high value and lower value work outsourced, helping to build an industry worth $75 billion last year, double that of world-wide sales from movie tickets.

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It’s back, and better than ever! XDS has once again gathered data from over 200 leading developers and service providers!

Mar , 2017

The acclaimed report provides critical insights into the changing trends in external development. Find out about: the top reasons developers engage service providers, key regions and rates, top tools that enable external development..and much more!

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Hacksaw Ridge / Heroes & Generals Medic Bundle on Steam!

Feb , 2017

Congratulations to the team behind Hacksaw Ridge for winning two Oscars – one for Best Film Editing and one for Best Sound Mixing! Reto is really proud to be part of an exclusive bundle on Steam featuring the Oscar winning Hacksaw Ridge movie, 14 days of Veteran Membership and a Medkit & Medic Ribbon Boosters pre order DLC for Heroes & Generals.

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Heroes and Generals update 1.03 Wings of War is here!

Feb , 2017

The skies have become even more dangerous with the release of the new 1.03 update ‘Wings of War’. This update adds new medium and heavy fighter planes as well as new options for flight controls, making it easier to be a pilot.

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Paul Callaghan has been appointed as the British Council's first Programme Manager for Games & Interactive

Jan , 2017

The British Council’s Film and Creative Economy Departments are announcing an unprecedented move into the field of games and interactive media, with the appointment of its first Programme Manager for Games & Interactive.

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Ihlefeld – Warbirds and Tail Gunners update is here!

Dec , 2016

Reto Moto's new update named ‘Ihlefeld – Warbirds and Tail Gunners’ (after the German fighter ace Herbert Ihlefeld) is here! Follow the link and you can get a quick overview of all the new features they’ve added for you!

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Unity allowing developers to export directly to the Chinese app store!

Nov , 2016

Unity has offered up further information on its deal with Chinese tech outfit Xiaomi that it says can offer developers "unparalleled access and distribution" to China's mobile market.

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Creative England: “The biggest challenge for indies today is not money, it's noise”

Nov , 2016

Head of Games Rob Crossley on helping indies and growing diversity as organisation launches £1m development fund for Leeds.

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New game client incoming!

Nov , 2016

No more struggles with pesky plug-ins and troublesome browsers – with the release of the ‘Hallowes – XP for Friends’ update, Reto Moto's Heroes & Generals moves away from the browser entirely.

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Heroes & Generals has now Launched!

Sep , 2016

It’s a great day for Heroes & Generals as the game has now Launched! Join Reto to Make a Difference and Fight for Friends in the The Ultimate WW2 Game!

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UKIE and Nesta launch the UK Games Industry Map!

Sep , 2016

The UK Games Map is online to view and use right now and features a breakdown of all the companies working in the industry around the country, including games developers, publishers, service companies and academic institutes with games-related courses.

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Art production: The future is already here!

Aug , 2016

Core Design Studio UK’s Troy Horton looks ahead to the ways that new console hardware, the blurring of lines between platforms and external art development could evolve in coming years.

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Our Team

An Experienced and Credible Team with decades of experience and over a hundred projects behind us. Contact us for our full corporate presentation.

Troy Horton


Glenn Guo

Studio General Manager

Cheng Chen Jiu

Senior Art Director

Tom Marx

VP Business Development

Contact Us

Send us a message